Hill, K.
(2012, Jan 24). #McDStories: When a hashtag becomes a bashtag. Forbes. Retrieved
from http://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/
An excellent marketing strategy not only can benefit the entire
company, but also can increase better communication between people. In the
online article “#McDStories: When a hashtag becomes a bashtag”, the author
argues how McDonald unsuccessfully use Twitter as their marketing campaign in
2012. McDonald launched the hash tag, #McDstories, on Twitter and hope to
encourage their customers to tweet and share their inspiring experience with
McDonald. This marketing strategy is aiming to promote their product
effectively. However, it turns out an adverse effect that most of the people
choose to post more negative comments like unhealthy food, horror stories by
using social media as double-edged sword to attack reputation of McDonald. Hill
summarizes most of the public opinions that are mainly shown in negative reflections
linked with #McDstories, which can be represented as an invalid-biased article
that damage the brand and customer loyalty. As social media provides
participation and involvement between customers and brand, this article is not
an appropriate blog example for CCT 110 of effective writing for research
articles as it all based on opinions from tweeters.
