Blog 1 #McStories

 

   

    Hill, K. (2012, Jan 24). #McDStories: When a hashtag becomes a bashtag. Forbes. Retrieved from http://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/

An excellent marketing strategy not only can benefit the entire company, but also can increase better communication between people. In the online article “#McDStories: When a hashtag becomes a bashtag”, the author argues how McDonald unsuccessfully use Twitter as their marketing campaign in 2012. McDonald launched the hash tag, #McDstories, on Twitter and hope to encourage their customers to tweet and share their inspiring experience with McDonald. This marketing strategy is aiming to promote their product effectively. However, it turns out an adverse effect that most of the people choose to post more negative comments like unhealthy food, horror stories by using social media as double-edged sword to attack reputation of McDonald. Hill summarizes most of the public opinions that are mainly shown in negative reflections linked with #McDstories, which can be represented as an invalid-biased article that damage the brand and customer loyalty. As social media provides participation and involvement between customers and brand, this article is not an appropriate blog example for CCT 110 of effective writing for research articles as it all based on opinions from tweeters.