Podcast- How to improve social media engagement for your business page?

Ho. 6880

Student Name: Yu-Shan, Ho

Student Number (last four digits): 6880

Course: CCT110 – The Rhetoric of Digital and Interactive Media Environments

Tutorial: Tut 0701 Drew Crocker

Assignment #3: Podcast

Podcast of How to improve social media engagement for your business page?

URL:

http://judyho723.blogspot.ca/2013/02/blog-post_7008.html

Transcript Diagram

https://soundcloud.com/judyho723-1/podcast-how-to-improve-social

References:

Allert, R. (2012) 7 Different Questions To Ask On Facebook To Build Engagement. Bakedsocialmedia.

Retrieved from: http://bakedsocialmedia.com/7-different-questions-to-ask-on-facebook-to-build-engagement/

Lewis, M. (2012) The Social Spark: Strategies to Increase Social Engagement. SocialMediaToday.

Retrieved from: http://socialmediatoday.com/mlewis1/425313/social-spark-strategies-increase-social-engagement

Pierce, S. (2012) 5 Ways To Improve Your Social Media Engagement. SocialMediaExamier.com

Retrieved from: http://www.socialmediaexaminer.com/improve-facebook-engagement/

Scott, Tom. (1999) You’ve Got A Friend In Me. Toy Story 2. [CD]. U.S: Walt Disney

Podcast Powered By Podbean

ReCivilization

Tapscott, D. (2012, January 22) ReCivilization: Turning the media inside out. ReCivilization.  Podcast. retrieved from http://www.cbc.ca/recivilization/episode/2012/01/04/episode-one-turning-the-media-inside-out/

In “ Turning the media inside out” (2012, January 22), episode 1in ReCivilization hosted by Don Tapscott, Tapscott analyzes traditional mass media production has been transformed into the new technological digitalization with more collaboration, knowledge-centralized system over the web. He states the old media only delivered news to the passive listener and readers; however in the new digital model now anyone can be a broadcaster and publisher. The World Wide Web offers a great platform that allows people share ideas, information and solves problems online. It’s a new era that can reach to global audiences and deliver more important messages cross the long distance over the world. Tapscott mentions Wikipedia as the new technological media medium where offers people who are self-interested and self- motivated to contribute their knowledge, opinions and ideas to the online database. However, there are many arguments about how reliable Wikipedia can be trusted, due to the free access to the editing page.  Sue Gardner, the executive director of the Wikipedia Foundation says the most of the media information online is not persuasive for readers to trust, people should understand the media literacy, get involved with the conversation for asking verify and also build knowledge for dependent network. New digitalization has reshaped our lives profoundly and became a useful tool in our lives, it increases more information and participation for us, but adversely, it contains some risks and dangers when people have different social or political viewpoint. It is important for people to consider the consequences accompanied with the new media, and also appreciate the convenience to our lives.

This podcast was published on Canadian local podcast program, CBC.ca. It is reliable and scholarly source since the host Don Tapscott is well known in specializing on role of information technology in business and society, and expert of organization transformation in business strategy. It is an effective and useful resource for CCT110 class, because this course emphasizes on accurate, valid information on digital platforms to achieve effective communication in the new era of technology digitalization.

Small Change- why the revolution will not be tweeted.

Gladwell, M (2010, Oct 4) Small Change- why the revolution will not be tweeted. The New Yorker. Retrieved from: http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell

   

        In the article “Small Change- why the revolution will not be tweeted” by Malcolm Gladwell, Gladwell states that social media websites allow “powerless to collaborate, coordinate, and give voices to their concerns”, they act more like a communication channel for increasing motivation among participants, not a powerful structure of a real activism. Gladwell argues the connection around social media platform is built around weak- ties, like a casual acquaintance as following people that you never met before on Twitter. These types of social media are the tools that help effectively disseminate information faster and broader, but seldom lead to high-risk activism, because social media websites lack of clear line of authority and a centralized leadership.  A high-risk socio-political movement requires people who have strong ties with each other and strong commitment to the same accomplishment; moreover, it requires hierarchy, specific rules and procedures that controlled by a single authority among the protestors; not the followers or posts from the social media websites.

    Overall, Gladwell thinks the power of social media websites is completely opposite with the real activism movement, where social media do not practice real activism and the organization structure is leaderless that fails to achieve meaningful changes.

    This article was published on a well-known American magazine of reportage, criticism, essays website- The New Yorker. Gladwell presents a strong subjective point of view about how he thinks social media only make a small change in our real lives, and it is not powerful as the real command of a revolution.  He lists many examples to show how a powerful revolution can proceed without any help from social medias to demonstrate his ideas.  However, this entire article has shown a strong bias, and the topics have remained controversial with other researchers, which might not be a reliable, resource for academic research in CCT110 class, but the content of the source fits perfectly within the overall topic for CCT110 because it emphasizes on effective communication, digital and interactive environment as this course aims to develop a critical analysis of communication on multimedia platforms.