ReCivilization

Tapscott, D. (2012, January 22) ReCivilization: Turning the media inside out. ReCivilization.  Podcast. retrieved from http://www.cbc.ca/recivilization/episode/2012/01/04/episode-one-turning-the-media-inside-out/

In “ Turning the media inside out” (2012, January 22), episode 1in ReCivilization hosted by Don Tapscott, Tapscott analyzes traditional mass media production has been transformed into the new technological digitalization with more collaboration, knowledge-centralized system over the web. He states the old media only delivered news to the passive listener and readers; however in the new digital model now anyone can be a broadcaster and publisher. The World Wide Web offers a great platform that allows people share ideas, information and solves problems online. It’s a new era that can reach to global audiences and deliver more important messages cross the long distance over the world. Tapscott mentions Wikipedia as the new technological media medium where offers people who are self-interested and self- motivated to contribute their knowledge, opinions and ideas to the online database. However, there are many arguments about how reliable Wikipedia can be trusted, due to the free access to the editing page.  Sue Gardner, the executive director of the Wikipedia Foundation says the most of the media information online is not persuasive for readers to trust, people should understand the media literacy, get involved with the conversation for asking verify and also build knowledge for dependent network. New digitalization has reshaped our lives profoundly and became a useful tool in our lives, it increases more information and participation for us, but adversely, it contains some risks and dangers when people have different social or political viewpoint. It is important for people to consider the consequences accompanied with the new media, and also appreciate the convenience to our lives.

This podcast was published on Canadian local podcast program, CBC.ca. It is reliable and scholarly source since the host Don Tapscott is well known in specializing on role of information technology in business and society, and expert of organization transformation in business strategy. It is an effective and useful resource for CCT110 class, because this course emphasizes on accurate, valid information on digital platforms to achieve effective communication in the new era of technology digitalization.